Spotlight: Fresh Truck

Have you seen a bright green school bus driving around town? This school bus isn’t transporting students – it’s carrying a variety of fruits and vegetables!

Described as farmers’ market on wheels, the green Fresh Truck buses bring seasonal produce to different neighborhoods all around Boston.

In 2013, two Northeastern University graduates founded Fresh Truck to bring healthy food closer to communities that need it the most. Here in Boston, it means neighborhoods without grocery stores nearby. This is also great for people with disabilities or elderly people who can’t easily go to the supermarket. The grocery-store-on-wheels can provide access to people that traditional markets can’t reach.

Fresh Truck offers 30 to 40 different varieties of fruits and vegetables. They get their produce directly from the source, focusing on quality and freshness. On average, Fresh Truck sells groceries for 20% less than average supermarket prices.

The truck has scheduled stops 6 days a week, all year round. It serves 17 different locations across the city – for a full schedule, check their calendar here. Fresh Truck works like a mini supermarket. Shoppers go inside the bus, choose their groceries and can pay using cash, credit, or their EBT card.

Besides selling groceries, the mobile market does offer other health education programs and healthy eating events. Past pop-up events included cooking demos, nutrition workshops, and shopping guides. Some days, Fresh Truck brings a nutritionist along to guide customers. These events focus on raising healthy eating awareness in communities from start to finish.

Learn more about Fresh Truck or contact them here.

Inside of a Fresh Truck mobile market. Picture courtesy of Boston Magazine. Source
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